Posted on Tuesday February 12, 2013
You may have seen this article where Richard Branson bets on Virgin's survival after he sells his controlling stake. Willie Walsh, the chief executive of International Airlines Group, which owns British Airways, has suggested that after Branson's exit from the business, the Virgin brand would disappear.
Branson's management of Virgin has notoriously been strategic. He has forged partnerships with other innovative companies and grown Virgin by taking creative and strategic business risks. How does his possible departure affect the strength of Virgin and it's future success?
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