Posted on Friday May 4, 2012
In the United Nations Statistics for 2011, five Asian countries were included in the list of the 25 largest consumer markets. These countries – India, Japan, China, South Korea, and Indonesia – among other Asian countries have become prized destinations for companies to launch new brands and products.
However lucrative this new trend may be, creating distinct brands for one region of the world is actually a fairly risky endeavor. Launching new product lines or brands in specific regions might harm the parent company’s image. For example, with new product lines that seek to penetrate different markets with lower-cost alternatives to traditional fashions, the risk is that consumers may begin to perceive the overall brand as less “luxe” or less desirable.
Is it a good idea for firms to launch brands and products for emerging markets?
For our full article please visit: Firms Cater Brands to Changing Consumer Tastes in Asia
