Transfer Pricing Associates

YouTube Tweaks Content ID

post Tuesday October 16, 2012

Digital film; from FreeDigitalPhotos

Last Wednesday YouTube stated on its official blog that it has been rolling out updates on Content ID, the technologies that protect the rights of both content owners and users and give them controls over their original content. It announced three areas of improvements: a new appeals process, smarter detection of unintentional claims and improved matching quality.

A New Appeals Process

Users have always had the ability to dispute Content ID claims on their videos if they believe those claims are invalid. Previously, if a content owner rejected that dispute, the user was left with no resources for certain types of Content ID claims. Based on the community feedback, YouTube introduced an appeals process that gives eligible users a new choice when dealing with a rejected dispute. When the user files an appeal, a content owner could choose either release the claim or file a formal DMCA notification.

Smarter Detection of Unintentional Claims

There are more than ten million reference files uploaded to the Content ID system by the content owners. “At that scale, mistakes can and do happen,” said Thabet Alfishawi, Rights Management Product Manager at YouTube. To minimize unintentional mistakes, YouTube improved the algorithms that identify potentially invalid copyright infringement claims. These claims are placed in a queue to be manually reviewed by the content owners.

Improved Matching Quality

The matching technology that identifies its partners’ content among all videos on YouTube is continuously being improved through better algorithms and a more comprehensive reference library.

YouTube is encouraging users’ feedback. It says: “There is still a lot of work ahead of us, but we believe that these are significant steps forward in our efforts to keep YouTube a vibrant place where the rights of both content owners and users are protected and everyone can control their original content and make money from it - money which can be put towards the production of more great content.”

Source: YouTube Global

Image Source: Free Digital Photos

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