Transfer Pricing Associates

Web seminar: “The Role of IPR in Our Daily Lives – Illustrated with the Example of the Digital World”

post Monday November 5, 2012


Many people do not realize the importance of Intellectual Property Rights (IPRs) in everyday life. In reality these rights have a profound influence on us, since they determine which innovations become available on the market. Based on the example of the digital world we will discuss how IPRs make exciting new products possible that enhance our daily life. On the one hand IPRs make co-operations between companies possible in the setting of standards and in what is called ‘open innovation’, thus creating a market and the technological basis for new products. On the other hand IPRs also allow companies to distinguish themselves from their competitors, so that in the competitive markets of these new products they can create value from their innovations. Thus we can distinguish different flavors of IPR depending on their use. Companies  need to know when to use these different flavors to make the most of their innovations and to be successful in the market with new products.


Tony Tangena worked for more than 30 years for Philips Electronics, last as senior vice president in the Philips Intellectual Property & Standards department. He took an early retirement from Philips in April 2009 and started his own company: Tangena & Van kan, specializing in patent valuation and patent portfolio management. Tony is currently President of epi (Institute of Professional Representatives before the European Patent Office).

Keywords web event:

Creating value from IP, open innovation, high tech ecosystems, different flavors of IP rights: open, closed, free and shared IP


Wednesday, November 14th, 2012


9:00am – 10.00am, London
10.00am – 11.00am, Amsterdam
1.30pm – 2.30 pm, Mumbai
4:00pm – 5.00pm, Singapore

Click here to register today for this free web event.

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Comments on 'Web seminar: “The Role of IPR in Our Daily Lives – Illustrated with the Example of the Digital World”' (1)



Geplaatst door Karl Wündisch op Thursday 8 November 2012