Transfer Pricing Associates

How does Apple inspire customers?

Posted on Tuesday February 5, 2013

As Apple's product line stabilizes, it faces many challenges from competitors seeking to win away customers with new and updated versions of similar products. Samsung, Google and Microsoft continue to be strong competitors across many arenas and other start-up ventures are shifting the young audience to new technology applications and products. Apple's main brand strenght, other than quality products, is the high level of creativity and innovation that inspires customers. How do you see this changing and evolving as Apple grows and its brand evolves?

Related news: Apple's Ongoing IP Battle

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