Transfer Pricing Associates

Is James Bond Selling Out?

Posted on Wednesday November 7, 2012

Following up on our latest article on James Bond’s intellectual property (here), it has become quite obvious that the marketers are trying to squeeze out every little drop of the James Bond brand to promote all type of products ranging from alcoholic drinks to perfumes to lavish wrist watches. When has the threshold reached trying too hard, to the point where it actually tarnishes the brand name by, in a way, making a mockery out of it as opposed to uplifting it?

Does all this advertising increase your loyalty towards the James Bond brand and induce you to actually by the products? Or does it do the opposite?

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Comments on 'Is James Bond Selling Out?' (190)

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